Stephan Fässler - CEO
As the former Sinar distributor for the local Swiss
market and as part of our mutual cooperation with
Sinar AG, we were often consulted directly about
many product-specific and marketing issues.
And since the takeover of Sinar in 2009, it is our
intention to continue in the true spirit and tradition
of Sinar’s Koch Family, where under their stewardship,
they manufactured some of the most practical, reliable
and useful professional photographic products ever made.
We are determined to reestablish the level of respect and
awareness for the name Sinar as one of the most trusted
premium photographic products available to professionals.
The name Sinar should once again inspire trust, reliability
and confidence in tools of excellence for imaging
professionals. We very much look forward to meeting
this challenge in creating excellence in products which
are geared to the many photographic challenges at hand.